A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.
In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains of the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.
The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay.
I'm the only person I know that's lost a quarter of a billion dollars in one year.... It's very character-building.
-Steve Jobs-, Apple Confidential 2.0
Quality is more important than quantity. One home run is much better than two doubles.
-Steve Jobs-, Business Week
I'm convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.
-Steve Jobs-, Interview, 1995
Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life.
-Steve Jobs-, Stanford Commencement Address, 2005
You can't connect the dots looking forward; you can only connect them looking backward. -Steve Job-
"It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them."
-Steve Jobs-, BusinessWeek, 1998
"Picasso had a saying. He said 'Good artists copy, great artists steal.' And we have always been shameless about stealing great ideas. ... I think part of what made the Macintosh great was that the people working on it were musicians and poets and artists and zoologists and historians who also happened to be the best computer scientists in the world." -Steve Jobs-, "Triumph of the Nerds: The Rise of Accidental Empires," 1996
"Be a yardstick of quality. Some people aren't used to an environment where excellence is expected." -Steve Jobs-
"Being the richest man in the cemetery doesn't matter to me. ... Going to bed at night saying we've done something wonderful ... that's what matters to me." -Steve Jobs- ,The Wall Street Journal, 1993
"I want to put a ding in the universe." -Steve Jobs-
"What a computer is to me is the most remarkable tool that we have ever come up with. It's the equivalent of a bicycle for our minds." -Steve Jobs- , "Memory and Imagination: New Pathways to the Library of Congress," 1991